Blending the genres of comedy and romance, the anime tells the story of Zagan, an evil sorcerer. Zagan is highly skilled in the dark arts, but is rather clumsy when it comes to social interaction. One day, he meets and falls in love with a beautiful elf named Nephelia at an elven slave auction. Zagan spends his entire fortune to buy Nephelia and thus begins a strange relationship.

An Archdemon's Dilemma: How to Love Your Elf Bride is a fun and modern take on a classic “beauty and the beast” story. The series depicts Zagan and Nephelia's strange relationship and their struggle to learn to understand each other with humor and heartwarming moments.

The anime has received positive reviews so far. Viewers liked the animation style, characters, and sense of humor. The anime has also been praised for presenting a cute and romantic story.