Student council president Yuri Kurosu is displeased by the growing demoralization of the boys in the school due to the "cuteness" and idolization of Ayumi. Attempting to improve the situation, Yuri decides to become an even more outgoing role model to the students in hopes of giving Ayumi competition and eventually deflating the idolization of her. The competition between the two eventually leads to a fashion competition that turns the school into a festival-like event. With neither wanting to lose, they both start using their magic and turn the whole thing into one big battle between their respective fans.